(Togo First) – Togolese rice is being promoted at the China International Import Expo (CIIE), for the seventh consecutive year. This year, the Expo takes place in Shanghai from November 5 to 10.
The Togolese delegation, led by the Togo Chamber of Commerce and Industry (CCI-Togo), is promoting three specific varieties of Togolese rice: S-Baika, Chapeau Vert, and red rice from the Atakora mountains in Kpalimé. According to CCI-Togo, these varieties highlight the unique qualities of Togolese agriculture.
The Togolese delegation is there to forge strategic partnerships, in line with the country’s ambition to enhance Togo’s rice production and elevate its profile, both domestically and internationally. The move also aligns with the national rice development strategy, particularly through the Projet d’Appui à la Valorisation du Riz Togolais (PAVRIT). This program focuses on boosting local rice production, processing, and marketing.
To enrich the experience of Togolese stakeholders in the rice industry, CCI-Togo has organized activities that include visits to rice fields, processing plants, and packaging facilities in China. These excursions aim to facilitate knowledge transfer and allow Togolese producers to learn from advanced Chinese practices and technologies. In addition, B2B meetings will be held to foster exchanges between Togolese and Chinese businesses, potentially leading to new partnerships.
Krystel Dicoh, a commissioner at CCI-Togo, emphasized that the CIIE is a significant opportunity for Togo. She stated that the event provides a platform to promote Togolese products and attract investment in the agricultural sector.
Esaïe Edoh
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